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For a while now I have had my eye on Sophia Webster and everything she is about. Granted, her designs can be weird and wacky, but they are also very unique, creative, quirky and fun. Plus, you need a bit of weird and wacky for that statement shoe!

Based on how different Webster is as a shoe designer, together with originality that comes through season after season, I always thought I’d go Sophia Webster when I went for that statement pair of designer shoes. And I think that specific time is fast approaching!

The above design is not so weird and wacky per se, however they are certainly different and quite the statement piece. The khaki geometric aztec pattern is pretty cool (finished in calf hair might I add) and made all the more interesting with the clear insert placed just before the metallic pink pointed toe. The cylinder shaped 4″ heel is also perfect; its not too typically stiletto nor is it your classic “thick heel”; its the perfect combination of both, and at just the right height too! The entire ensemble is the epitome of unique when it comes to the style of female footwear- and I love love love it!

#SophiaWebster

Observant to all things fashion and even more so to all things Chanel and Karl Lagerfeld; I spotted this random, unique and somewhat quirky representation of Lagerfeld in Harrods. However, due to his distinctive look and signature trademarks (white hair, huge black sunglasses, a dark suit and high-neck structured white collar) i’m sure most people noticed and were equally intrigued by the furry bubblehead on a chain. As unusual as it is, I quite like it -so of course I had to snap it. For such a strong, stern and almost scary (well, intimidating) fashion icon, this keyring/ handbag chain is rather cute and perhaps if it was slightly bigger, it might just boarder cuddly too!

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Press pass-LFW

Press pass-LFW

So I managed to get myself into London Fashion Week[end]. Press pass and all- Woopi! I am pretty proud of myself; I just hope its not a one hit wonder but the first of many to come.

Taking on the cobbles at Somerset House in my Zara heels, I made my way passed (to the front of) the long queue, behind the barrier and into fashion paradise. From obvious designer wear, to alternative styles and up and coming brands; I couldn’t keep in eyes in one place; not for too long anyway. The distractions were insane.

As I made my way around the venue I picked up all the freebies that i could but had to hold back on purchasing any goodies. As hard as it was, I had to be sensible and stop myself. Whilst one can never (ever) have too many clothes, I couldn’t let my addiction take over. Nevertheless; going from room to room and browsing through rail to rail; I became inspired. Inspired by the fashion and inspired to really succeed, do well and be fabulous so that I can acquire such fashion amenities.

Although I didn’t quite get to see the show I originally wanted to see, I still had entry into LFW- for free! and had awesome time. Besides this is just the start and the best is yet to come so watch this space!

Back to black. After 5 days of endless designer shows across the capital, London Fashion Week presents a rather black outlook for Autumn/ Winter 2014. Whilst some catwalks showed off some colour, the consensus seemed to be pretty monochrome. Season after season, fashion week after fashion week and trend after trend; the world of fashion sees a colour take to both the runway and the high street, as the “new black”. However A/W 14 looks like it is going back to basics, as black takes over. Nevertheless, with such fashion evolution, digital design technology, alternative styles and twenty-first century influences, LFW exhibits ‘black’ as anything but “basic”!

Whilst there is nothing wrong with “classic black” and keeping things some what traditional, the designers of LFW prove that going ‘back to black’ is far from basic and show black in its most fashionable form.

Established in 2012, AW 14 is Simongao’s first Fashion Week. Simongao’s AW collection saw a majority of all black and all white outfits take to the runway, with some browns and greys in between the monochromes.

KTZ also kept it very mono chrome, for both the menswear and womenswear collections.

Whilst Simone Rocha introduced a pop of colour to the runway with completely red and mustard ensembles, the majority of her collection consisted of sole black outfits.

Fashion East presented a bit more colour throughout their AW show. Whilst pale tones of lime green, power pink and summer blues took to the runway, the common theme of black and white still took centre stage. However, unlike most of designer collections where B&W did appear as a duo, it was a subtler monochrome with bright whites over powering the minimal use of black.

Christopher Kane strikes again. Although this season’s collection strayed from bright colours and elaborate patterns and print that breath Kane, this AW saw sprinkles of colour in a mass of black. Creative black never the less. Following the black trend, Christopher Kane’s missing signature pattern and print was made up in texture, shape and structure. Fan like structures created by layers upon layers, bazaar structured sleeves and ruffled puffy synthetics made Kane’s AW 14 collection one to remember.


From velvets, wools and furs Tom Ford’s show also saw plenty of black ensembles sashayed down the runway, along side a few reds and browns.

Erdem’s show also explored plenty of luxurious velvet and his trade mark patterns were adapted through laser cut delicate designs, jacquard style material and quadrilateral sheers.


Pringle of Scotland remained simple yet elegant, as AW 14 brings in neat and tidy knits. Again keeping with the monochrome theme, however introducing a slightly lighter mood with more whites paired with less black.

John Rocha’s elaborate ruffles and one of a kind designs truly made an impression on this fashion week’s catwalk. All black but far from the ordinary and nothing like “classic black”.

Todd Lynn’s AW 14 collection remained consistent with dark theme; models wore all black down a just as black runway; exploring shadow to complete the dark feel that is AW.

Amanda Wakeley’s show saw creative panels, delicate sheers, thick waste belts and head to toe outfits take to the runway, as well as baggy and over sized outer wear to compete the AW look, also representing black as the “new black”.

keep-calm-only-one-week-to-go

keep calm only one week to go

Its that time of year again, well the first for 2014. Nevertheless the capital’s most fashionable week is almost back. Yes, thats right; London Fashion Week is only a week away. Kick starting on Valentine’s day, the week’s events begins at the BFC Courtyard Show Space with J. JS Lee’s show.

With the weather being typically British; extremely wet and horribly cold; February 14th and the days that follow, will certainly be fit for the season; as the catwalks feature amazing new designs and up and coming trends for Autumn/ Winter 2014.

So it’s been a year! A whole Three Hundred and Sixty-Five days. Hip-Hip-Hooray!

A year ago today The F Word made its debut into the world; The World Wide Web, and since then quite a bit has changed. Not only has The F word had a facelift and reimage, but I myself have experienced some changes and moved on. The last year has been an eventful one; so eventful that The F Word captured, documented and hash-tagged every last detail.

Not long after my 21st birthday and having bought my first pair of Louboutins, I started this blog. Since then, The F word has seen chaos during Boxing Day sales, the bargain buys and a trip to Brick Lane all before ending the year with a bang. Leaving 2012 behind and strutting into 2013, The F word also saw the Marc Jacobs obsession blossom, Mr. Selfridge build his luxury empire, insight into Victoria’s Secret, Beyoncé’s world tour, 2 new fabulous watches, Marc Jacobs become the creative director for Diet Coke, along with multiple Marc goodies, plenty of other gorgeous designer wear, a rare dessert party, graduation, several interesting art/fashion exhibitions, trips to the Big Apple, Thailand and Malaysia and lets not forget the ooh so glamorous; New York Fashion Week and LFW.

As the 14th November marks The F word’s first birthday, I look forward to yet another fun filled year; with lots of glitz&glam, fashion, art, travel, cake, more fashion and even more cake!

Here’s to another 365 fabulous days- #Watch this space!

As well as his fabulous collection that took the runway not only once, but twice at London Fashion week; Giles Deacon is also collaborating with furniture retailer, DFS to create unique sofa master pieces. Below is the first design of the 2-part “Lipgloss” furniture series. The next extraordinary Giles creation will be launched in February 2014 and I’m already excited.

Having been fortunate enough to preview the first sofa at LFW; it is evident that Giles’ unique style and creative flare correlates across; from catwalk-to-couch. Through abstract art and graphics, this limited edition sofa is a statement piece that brings a sense of fashion into the household; with a dash of kool and quirky. The bold mono-chrome theme is a perfect contrast combo beneath the vibrant red lips: ‘black and white’ enough to fit in with any living room, yet diverse enough to stand out. Furthermore, the random placement of said red lips is what completes the sofa, makes it so fabulously distinctive and so very Giles.

After a week of hanging outside Somerset House and watching everyone else enter the pearly gates; today was my day; my day to sit front row (well almost) at a fashion show. Even though when I purchased my ticket I intentionally selected ‘designer’ for the show I wanted to see, I only found out this morning that the designer show would be Giles Deacon. Waiting in the queue, i was most pleased to find out I would be sitting in the audience of such a fabulous British designer, at his Spring/ Summer 2014 show.

Giles’s collection was glamourous enough for the red carpet yet casual enough to be worn with a giant beanie hat. The gowns featured were pretty awesome; with lots of gold, sparkle and metallic embellishments. The prints used were also at the same level of high fashion excellence. Giles made the outfits even more unique with alternative wooly hat for a Spring Summer season. Nevertheless this is what made the collection so interesting and some what complete.

CHECK OUT A VIDEO FROM THE SHOW; By Clicking the link below!

Giles Deacon @ London Fashion Weekend

Having spent a few hours at London’s Summer Set House; I snapped up some unique ‘street fashion’. Today opened my eyes to a whole new world. A whole new world of fascinating fashion wear and interesting dress sense. Whilst some of the outfits I very much admired, I also found that others were more unusual than desirable. But I suppose I shouldn’t have expected anything less from the one of the capital’s most exciting, quirky and fabulous weeks of the year. The day did not only bring bright colours to clothing but quite a few people were rocking brightly dyed hair. Suits of matching top and bottoms; from blazers/trousers, shorts/blazers to crop tops/ trousers; were also pretty popular at LFW day 1.

As London Fashion Week approaches, NYFW draws to an end. After spending hours online; admiring, dreaming and adding to my wish list; I have chosen a few of my favourites from the runway!

With the colour orange being a summer favourite of mine, I am happy to announce that the ooh so bright and vibrant tone remains in the colour pallet for Spring Summer 2014. And I can not wait. For me, Monique Ihuiller does this best; with her crop top and maxi skirt combinations, plus I am absolutely loving the orange and pink combo that completes the collection.

Looking very Carrie Bradshaw, another personal favourite is Delpozo . He is definitely doing it for me this season (SS14), with all those fabulous gowns; also taking the form a crop top+skirt kind-of-dress. AAA-MAZING!

Noon by Noor SS14 is going for the casual glam look; with pencil skirts, jump suits and maxi dresses. Not my kind of casual; because lets face it, you need money and status to dress like that and for it to still be considered some what casual; yet still glamourous enough to step on to the red carpet.

Alexander Wang is also going for “casual” this time down the runway. He also keeps it relatively mono chrome with his ‘Parental Advisory’ theme. Different. Nonetheless I love it.

Naeem Khan has also left a lasting impression on me this year, with what I can only describe as a 3-piece; red and white patterned ensemble. This specific outfit that took the runway, features a bando, high-waisted shorts and a matching robe-like-kimono-type “over coat”. Despite my lack of real words for his design, Khan’s simple, unique and sexy, yet some what classy ensemble is a definite favourite. I will certainly be looking out for the high street equivalent.

Leaving summer behind, and as we are forced into coats, jackets, hats and scarfs; I am just counting down the days until  winter is over. Bring on SS14!

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